Being in the real estate industry, you know how important signage is to promote your brand, an open house, or a house for sale.

You need the perfect signage that is designed well to attract prospects and reach local audiences.

And when it comes to designing your real estate sign, you need something unique that stands out amongst your competition.

That’s why we put together some helpful real estate sign design ideas so you can effectively market your real estate message.

For Sales Signs

For sale real estate signs are the most popular type of real estate signage and come in a variety of sizes and materials.

They’re typically created using a yard sign product and are placed in front of a property listing to attract local buyers or potential buyers who may pass by.

1. Feature An Image of The House

Real estate for sales signs are typically designed using text and color only. However, to really make a statement and to attract more buyers, you can include an image within your real estate sign design.

For example, if you’re designing a yard sign to promote a house that has a newly renovated kitchen, include an image of the kitchen to really make the property stand out to anyone who sees the sign.

Including images of the property's interior helps get more buyers interested by intriguing them to want to see more of the property.

2. Include Your Brand

Whether you’re a relator, broker, or selling agent, you need to include your brand or logo on your real estate sign design.

By leveraging your brokerage’s reputation and using their logo, you can gain more interest by using a brand that is well-known and trusted. Or even if you’re just starting out, by including your own branding within your real estate signage, like a for sale yard sign, you build better brand awareness so your brand can more quickly become a well-known brand as well.

3. Keep Your Text Large

For any real estate for sale signs, the most important part of your sign design is the text that reads “For Sale.”

This means you need to choose a large and easy-to-read font like a sans serif font. You want to make sure your for-sale sign is easy to read from a distance so prospects can easily see and understand the purpose of your sign. Make sure the words “For Sale” are the largest text on your real estate sign design so it effectively grabs the attention of buyers.

4. Keep It Simple

For sale signs, whether a yard sign, banner, or a-frame sign, have one main purpose: to let potential buyers know a property is for sale.

This means you want to keep it simple, give only the information that is needed, including the for-sale message, contact information, an image, and your brand. Unnecessary information will overwhelm and turn away potential buyers, so keep your real estate sign design simple.

Open House Signs

When you host an open house, you can’t rely on your for-sale sign alone.

You need a sign that successfully welcomes potential buyers, so they feel confident walking in and touring their potential home. For example, yard signs, feather flags, banners, a-frame signs and more are all extremely successful at promoting your open house.

5. Choose Bold Colors

Bold colors that help your open house sign stand out in its environment are a sure way to make your open house event get noticed.

Choose bold, contrasting colors like a black background with white and gold text on a large yard sign or a-frame sign. You can even use metallic ink to really make your gold stand out.

6. Use a Unique Shape

Thanks to die-cutting technology, you can design a real estate sign in any custom shape you’d like.

Using a custom shape for your custom open house sign is a unique way to really grab the attention of your audience. You could create a star-shaped real estate sign, or even create a yard sign in the shape of a map marker to let potential buyers know they are in the right place.

7. Go With a Color Block Design

Color block designs are a tried and tested design style that is simple and easy to design while still being extremely effective at attracting prospects.

Color blocking is a great way to organize the contents within your real estate sign, like your yard sign or banner, while making it easy for your audience to read.

Directional Signs

Because signs are of the most effective real estate materials for promoting your real estate message, you’ll gain even more success when you use more than one sign.

On top of your for-sale sign or open house sign, take advantage of a directional real estate sign as well.

Directional real estate signs are perfect for placing at the entrance of a neighborhood or on a neighborhood street to direct buyers to a house that may not receive much traffic.

8. Use Eye Catching Colors

Using bright colors like red, purple, blue, or yellow within your real estate sign design will help make your sign stand out and grab the attention of anyone who passes it.

Just make sure to take the environment into consideration when designing your real estate sign. For example, if you’ll be placing a custom sign near a bush or other greenery, you’ll want to avoid using green in your real estate sign design as it may blend into its surroundings and not get noticed.

9. Go Large with It

The larger the sign the more your real estate message will get noticed. Of course, you don’t want to put a billboard sized for sale sign on the property of the house for sale, but for directional signs and other types of real estate messaging, larger signs like banners or other large custom signs are extremely effective.

For example, for a newly constructed neighborhood, or for a house that is for sale deep in a neighborhood, design a large directional sign and place it where there is high traffic to grab the attention of potential buyers.

10. Don’t Forget Arrows

When designing a directional real estate sign, you can’t forget to include arrows.

Of course, you can include the address of the property to better help buyers locate the house, but chances are buyers may not stop to take the time to put the address into their GPS. Instead include arrows on each directional sign so your audience can easily navigate to the property for sale.

You could even create a yard sign in the shape of an arrow!

Real Estate Agent Signs

Real estate agent signs are designed to promote the realtor or real estate professional rather than a property or event. And finding unique ways to promote your brand though a well-designed real estate sign is the perfect way to gain more business.

11. Include An Image

When you include an image of yourself or a headshot within your real estate sign design, it immediately creates a connection between you and potential sellers or buyers.

Invest in a professional photographer to take a professional headshot and include it on a yard sign along with your contact information and a quick snippet of why you're the best.

12. Include A Team Image

Using a team photo within your sign is another great real estate sign design idea.

It’s another way to create a connection between your real estate brand and potential buyers and sellers. This is because people relate to other people and seeing the team, they would be working with adds a level of trust to your brand and enhances your real estate sign design.

13. Go Modern

Many real estate sign designs are designed similarly. For example, many real estate yard signs have the same layout and just use different colors and information.

To stand out, go with a modern real estate agent sign design to really show your audience your brand is special. This is an especially great real estate sign design idea if you’re targeting a younger audience who are interested in more modern properties.

Get Started on Your Custom Real Estate Signs

At Conquest Graphics, we specialize in providing effective, affordable, and high-quality products and solutions for your real estate marketing campaign. Including the most popular real estate signs like:

• Yard signs
• Banners
• A-frame signs
• Post signs
• Frame signs
• Feather flags

If you’re interested in custom real estate signage to successfully promote your message, click the button below to explore all our sign options and to get started today!